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Apple Posts Robust Q2 Earnings Driven by Services Revenue Boom

Free News Reader  ·  April 28, 2026

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Apple Posts Robust Q2 Earnings Driven by Services Revenue Boom

  • Apple's services segment generated $26 billion in revenue during the fiscal second quarter, marking a 14% year-over-year increase.
  • The company reported total revenue of $90.8 billion for the quarter ended March 30, 2024, Wall Street estimates by about $780 million.

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Apple Inc. delivered stronger-than-expected fiscal second-quarter results on May 2, 2024, fueled by accelerating growth in its high-margin services business amid steady iPhone sales.

The tech giant announced quarterly revenue of $90.8 billion, up 4.4% from the prior year and beating analyst forecasts of $90.02 billion. Earnings per share came in at $1.53, adjusted for a one-time charge related to a European Union regulatory settlement, exceeding expectations of $1.43. Services revenue hit a record $26 billion, propelled by subscriptions like Apple Music, iCloud, Apple TV+, and Apple Arcade, which now boast over 1 billion paid subscriptions across the ecosystem.

iPhone sales, Apple’s largest revenue driver, reached $45.9 billion, a slight 2% decline year-over-year but still topping estimates. This resilience came despite a maturing smartphone market and competition from rivals like Samsung and Chinese brands. Mac and iPad revenues also contributed positively, with Mac sales at $7.8 billion (up 4%) and iPad at $5.6 billion (up 17%), reflecting demand for upgraded models like the M3 MacBook Air and new OLED iPad Pros.

CEO Tim Cook highlighted the services surge during the earnings call, noting double-digit growth for 20 straight quarters and crediting user loyalty. The company also announced a $110 billion stock buyback program, its largest ever, signaling confidence in future performance. However, Cook addressed softer iPhone sales in China, attributing them to macroeconomic pressures and Huawei competition, while unveiling new AI features in iOS 18 to boost device upgrades.

Looking ahead, Apple guided for Q3 revenue around $84 billion, slightly below consensus, citing currency headwinds. Shares rose about 6% in after-hours trading, reflecting investor optimism about services diversification and upcoming AI initiatives like Apple Intelligence, set for rollout later in 2024.

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