Samsung’s Latest Foldables See Strong Pre-Order Demand

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Samsung's Latest Foldables See Strong Pre-Order Demand

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Samsung has announced robust pre-order figures for its latest foldable smartphones, the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8. These devices, unveiled at Samsung Galaxy Unpacked 2026, are set to officially go on sale on August 7, 2026.

In South Korea, the new lineup shattered all previous Galaxy smartphone pre-order records, with 1.44 million units reserved during a seven-day window from July 28 to August 3, 2026. This figure surpasses the 1.38 million units for the Galaxy Note 10 in 2019 and the Galaxy S26 series’ 1.35 million pre-orders. The Galaxy Z Fold 8 accounted for approximately 70% of these pre-orders in South Korea, indicating strong consumer interest in its new 4:3 screen ratio and redesigned form factor.

Globally, the demand is also notable. In the United States, pre-orders for the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra are up 30% compared to their 2025 predecessors. The Galaxy Z Fold 8 is also the most popular model in the US, making up almost half of all pre-orders. European markets have also shown significant interest, with pre-orders for the new Galaxy Z Series exceeding targets by over 20% year-on-year in the first 11 days since the announcement on July 22, 2026. The Galaxy Z Fold 8 alone accounts for almost 40% of total pre-orders in Europe.

Samsung also reported strong early demand in India, where the new foldable lineup received over 271,000 pre-orders within 72 hours of its July 22 launch, a pace five times faster than the previous generation. This accelerated adoption suggests a growing mainstream appeal for foldable technology, with 45% of these orders coming from tier 2 cities and smaller markets. Despite higher prices for the new models, pre-order incentives such as trade-in credits, cashback, and financing options have likely contributed to the strong early sales.

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