Government Social Media Accounts Echo White Supremacist and Far-Right Themes
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Government Social Media Accounts Echo White Supremacist and Far-Right Themes
- In January 2026, the Department of Labor posted "One Homeland. One People. One Heritage. Remember who you are, American," a phrase critics noted was similar to a Nazi slogan.
- The White House also posted an image on X in January 2026 with the phrase "Which way, Greenland Man?", referencing a white supremacist book.
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Recent social media posts from various government agencies within the Trump administration have been observed to include imagery, slogans, and references associated with white supremacist and far-right extremist groups. This pattern has drawn criticism for allegedly mainstreaming extremist ideologies.
In January 2026, the Department of Labor shared a post on social media stating, “One Homeland. One People. One Heritage. Remember who you are, American.” This message was quickly compared by critics to the Nazi slogan “Ein Volk, ein Reich, ein Führer” (One People, One Realm, One Leader).
Around the same time, in January 2026, the White House official account on X (formerly Twitter) posted a cartoon with the question “Which way, Greenland man?” Experts in extremism, such as Heidi Beirich, co-founder of the Global Project Against Hate and Extremism, identified this as a clear reference to “Which Way, Western Man,” a 1978 book by white nationalist William Gayley Simpson, which is considered foundational reading in neo-Nazi and white supremacist subcultures. The Department of Homeland Security had previously used a similar phrase, “Which way, American man?”, in an immigration enforcement recruitment post in August 2025, also referencing the same book.
Other instances include the Department of Homeland Security sharing an image in January 2026 with the phrase “We’ll have our home again,” which is a chorus from a song used by far-right and white supremacist groups. The administration’s social media activity has also included the sharing of QAnon conspiracy theories, with former President Trump himself reposting content containing QAnon phrases and calls for jailing political figures in August 2024. Critics argue that this consistent use of such language and imagery is part of an aggressive social media strategy that normalizes explicit extremism and dehumanizing policies, particularly concerning immigration.