The “Double-Cleanse Shower” Trend on TikTok
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The "Double-Cleanse Shower" Trend on TikTok
- The "double-cleanse shower" trend, gaining traction on TikTok with billions of views on #ShowerTok, involves washing the body twice to achieve a deeper clean.
- Dermatologists like Dr. Olga Bunimovich, who teaches at the University of Pittsburgh, express concern that elaborate multi-step shower routines, including double cleansing the body, are often unnecessary and can potentially harm the skin.
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The “double-cleanse shower” is a trending hygiene practice on platforms like TikTok, where the hashtag #ShowerTok has accumulated over six billion views as of September 2026. This method, familiar in facial skincare, involves using two different types of cleansers for the body. Typically, an oil-based cleanser or balm is used first to break down oily substances, makeup, sunscreen, and excess sebum, followed by a water-based cleanser to remove any remaining dirt, sweat, and residue.
Advocates suggest that double cleansing provides a more thorough wash, which can be particularly beneficial for individuals with acne-prone skin, those who sweat heavily, or people who use many skincare products. It aims to remove surface impurities and treat deeper concerns like clogged pores, potentially leading to clearer, smoother skin. Some proponents also believe it helps products penetrate the skin more effectively.
However, some dermatologists, including Dr. Olga Bunimovich, caution that these elaborate routines, which can also include daily exfoliation and numerous scented products, may be unnecessary and could even strip the skin of its natural oils, leading to dryness and irritation. They emphasize that for many people, a single wash with a gentle, fragrance-free cleanser is sufficient for maintaining healthy skin. The “everything shower” is another related trend, involving an extended head-to-toe grooming ritual that can last several hours and often incorporates double cleansing, hair masks, exfoliating, and moisturizing. This trend, which gained significant traction by February 2023, is seen by some as a form of self-care and indulgence.