US Businesses Launch Football-Themed Anti-Tariff Campaign
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US Businesses Launch Football-Themed Anti-Tariff Campaign
- A group called Small Businesses Against Tariffs has initiated a football-themed billboard campaign in seven U.S. states to highlight the negative impact of tariffs on American businesses and consumers.
- This campaign, which began on a Wednesday in mid-September 2026, aims to raise awareness as new tariffs of 50 percent on certain Canadian goods, including steel and paper products, have recently taken effect.
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A coalition of U.S. small businesses has launched a football-themed billboard campaign in seven states to protest tariffs, specifically those impacting trade with Canada. The campaign, organized by “Small Businesses Against Tariffs,” commenced on a Wednesday in mid-September 2026. These billboards pose questions like “What’s worse than Green Bay?” or “What’s worse than losing Sunday?” with the answer: “Tariffs.” The timing coincides with the implementation of new 50 percent U.S. tariffs on Canadian goods, such as outboard motors, steel, and paper products. A U.S. import ban on most Canadian alcohol and dairy products is also slated to begin on September 29, 2026.
The campaign spokesperson indicated that the initiative was developed in response to the “escalating U.S.-Canada trade war” and its “devastating impact” on American small businesses and consumers. The football theme was chosen for “maximum impact” at the start of the football season, when millions of Americans in the targeted regions are engaged. These tariffs, which are taxes on imported goods, are ultimately paid by U.S. businesses and individuals, leading to increased prices for consumers and businesses, and can harm economic growth.
The U.S. previously imposed tariffs on Canadian steel and aluminum in May 2018, citing national security concerns. Canada retaliated in kind, imposing tariffs on C$16.6 billion worth of U.S. goods, including steel, aluminum, and various consumer products, effective July 1, 2018. While these specific tariffs were lifted in May 2019 as part of the United States-Mexico-Canada Agreement (USMCA) ratification process, the USMCA officially entered into force on July 1, 2020, replacing NAFTA. However, trade tensions and new tariffs have continued to emerge. Small businesses, in particular, have been significantly affected by these tariffs, facing higher operating costs and uncertainty, which can lead to layoffs and business closures.