M&S Partners with Too Good To Go in Greater Manchester
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M&S Partners with Too Good To Go in Greater Manchester
- Over 350 M&S Food stores across the UK, including nine in Greater Manchester, launched a partnership with Too Good To Go on September 14, 2026, to reduce food waste.
- This initiative allows customers to purchase "Surprise Bags" containing surplus bakery items at a significantly reduced price, supporting M&S Food's goal to halve food waste by 2030.
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On September 14, 2026, M&S Food officially rolled out a new service in partnership with Too Good To Go, the world’s largest app for surplus food, across more than 350 of its stores nationwide, including nine locations in Greater Manchester. This collaboration aims to combat food waste by offering customers “Surprise Bags” filled with unsold bakery products at a reduced cost.
The participating Greater Manchester stores include Manchester Market Street, Trafford Centre, Stockport, Spinningfields, Prestwich, Wigan Robin, Bolton Middlebrook, Bury The Rock, and Ashton Moss. These Surprise Bags, which contain three to four bakery items such as pastries, cookies, and fresh bread, have a minimum retail value of £10.20 but are sold for £3.80. Customers can order and reserve these bags through the Too Good To Go app and collect them an hour before their chosen store closes, Monday through Saturday.
This initiative is a key part of M&S Food’s broader Plan A program, which has a target of halving food waste by 2030. Lucinda Langton, Head of Sustainability at M&S Food, highlighted the positive response from trial stores and emphasized that the partnership is a significant step towards their food waste reduction goals. The company has also been working with Neighbourly, a redistribution platform, and recently announced that over 130 million meals have been donated to charities through this partnership. Other efforts by M&S to reduce waste include repurposing surplus bread into frozen garlic bread and selling ripe bananas at discounted prices.
Globally, Too Good To Go reports over 120 million registered users and more than 180,000 active partners across 21 countries, having saved over 500 million meals from going to waste. Food waste remains a considerable challenge, with approximately 40% of all food produced worldwide being wasted annually.