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World Cup Privatization Plan Under Discussion

Free News Reader  ·  July 28, 2026

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World Cup Privatization Plan Under Discussion

  • FIFA President Gianni Infantino is reportedly exploring a plan to sell minority stakes, potentially between 20% and 30%, in a new commercial entity that would control the World Cup and other major tournaments.
  • This proposal, which has reportedly involved discussions with figures tied to Donald Trump's administration, could see Infantino take on a commissioner role after his FIFA presidency concludes in 2031.

Full Summary — powered by AI

FIFA is reportedly considering a significant shift in its financial model by exploring the sale of minority stakes in a new commercial entity. This entity, valued at approximately $20 billion, would manage the media and commercial rights for FIFA’s premier tournaments, including the men’s and women’s World Cups and the Club World Cup. Reports suggest that private investors could acquire between 20% and 30% of this new venture.

The plan aims to capitalize on the commercial success of recent World Cups, particularly the 2026 tournament co-hosted by the U.S., Canada, and Mexico, which saw record attendance and viewership. Investment bank JP Morgan and tech investor Joshua Kushner, whose brother Jared Kushner is married to Ivanka Trump, are among the potential backers being discussed. Discussions regarding this proposal have reportedly involved individuals connected to Donald Trump’s administration.

Under the proposed structure, FIFA would maintain majority control of the new company. The remaining 20% stake would be distributed among FIFA’s 211 member associations, with each potentially receiving a stake worth around $20 million, which they could either retain or sell. This initiative is seen as a way to generate substantial capital, with the majority of funds ultimately intended for distribution to member associations through the FIFA Forward program, supporting global football development.

The proposal has drawn criticism, with some within football reportedly calling it a “nuclear bomb” for the sport. UEFA has publicly condemned the reports, stating that “The soul and governance of football are not assets to trade.” Concerns have been raised that private investment could lead to increased pressure to expand tournaments or host them more frequently in commercially lucrative regions. FIFA President Gianni Infantino, who has been re-elected and can serve until 2031, could potentially become a commissioner or chief executive of this new company after his presidential term. His current annual compensation package from FIFA is approximately $6 million, including bonuses.