Taylor Swift’s music has made a triumphant return to TikTok despite the ongoing disputes between her record label, Universal Music Group (UMG), and the popular short-form video platform. The resurgence of Swift’s tracks on TikTok comes after they were among thousands removed earlier this year when UMG failed to reach a new licensing agreement with the app.
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Back in February, UMG took a firm stance against TikTok, claiming that the platform wasn’t compensating artists adequately for their work and expressing concerns about safety and AI music usage. This led to an open letter from UMG highlighting their grievances and ultimately resulted in the removal of Swift’s music from TikTok.
However, TikTok fired back, denying UMG’s claims and accusing the record label of prioritizing greed over the interests of artists and songwriters. Despite the back-and-forth between the two entities, Swift’s songs remained absent from the platform, along with music from other UMG-signed stars like Olivia Rodrigo, Billie Eilish, and Post Malone.
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But on a Thursday morning, Swift’s music made a surprising return to TikTok, with users once again able to feature her songs in their videos. While the exact reasons for this sudden change remain unclear, speculation suggests that Swift’s control over her master and publishing rights may have played a significant role in her music’s reappearance on the platform.
However, representatives for Swift, UMG, and TikTok have remained tight-lipped about the specifics, declining to comment on the matter. Nevertheless, fans of the superstar artist are thrilled to have her music back on TikTok, especially as they eagerly anticipate the release of her upcoming 11th album, “The Tortured Poets Department.”
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The timing of Swift’s music returning to TikTok couldn’t be better, as it coincides with the buildup to the release of her highly anticipated album. Fans are eagerly awaiting the new music, and the availability of Swift’s catalog on TikTok could significantly enhance the album’s visibility and reach on the platform.
As one of the most influential artists of her generation, Swift’s presence on TikTok is sure to make waves and attract a massive audience eager to engage with her music. With her songs once again gracing the platform, TikTok users can look forward to creating content featuring Swift’s iconic tracks, further solidifying her status as a global music sensation.
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The return of Swift’s music to TikTok also raises questions about the ongoing dispute between UMG and the platform. While Swift’s music is back, it remains to be seen how the situation will unfold for other UMG-signed artists and their music on TikTok. Nevertheless, for now, fans can rejoice in the return of Swift’s music to the platform and eagerly anticipate the release of her upcoming album.