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China Proposes Broadening E-Commerce Law and Platform Regulations

Free News Reader  ·  July 4, 2026

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China Proposes Broadening E-Commerce Law and Platform Regulations

  • China has released draft amendments to its e-commerce law, aiming to expand its regulatory scope beyond just platforms and merchants to cover the broader digital economy.
  • The proposed revisions, jointly issued by the State Administration for Market Regulation (SAMR) and the Ministry of Commerce, were opened for public consultation on Saturday, July 4, 2026, with feedback accepted until August 4.

Full Summary — powered by AI

China has introduced draft amendments to its e-commerce law, signaling a significant expansion of its regulatory framework for the digital economy. Released for public consultation on Saturday, July 4, 2026, the proposed changes aim to extend the law’s reach beyond traditional e-commerce platforms and merchants to encompass a wider array of participants in the “platform economy.” This includes entities like AI-powered shopping agents, logistics providers, payment processors, and the underlying data infrastructure.

The draft, comprising 20 provisions, seeks to clarify the rights and obligations of these diverse participants and improve platform liability rules. It introduces new regulatory measures to complement existing penalties such as fines and business suspensions. The amendments also emphasize stronger coordination among regulators, advocating for consistent oversight of both online and offline business activities and enhanced collaboration between central and local authorities.

A key focus of the proposed revisions is to support the international expansion of Chinese e-commerce companies. The draft encourages aligning China’s e-commerce rules, standards, and regulatory framework with international practices. Furthermore, it includes provisions for “countermeasures” to protect the legitimate rights and interests of Chinese companies operating abroad, particularly in response to discriminatory measures from other countries or regions. The public has